<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Stop.Edit.Design.Sydney.</title>
	<atom:link href="http://stopedit.com.au/site/feed/" rel="self" type="application/rss+xml" />
	<link>http://stopedit.com.au/site</link>
	<description>Stop.Edit. is a Sydney based brand &#38; design agency founded by Lee Liversedge in 2009.</description>
	<lastBuildDate>Wed, 25 Jan 2012 05:08:20 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>150 pink horses for Salmat</title>
		<link>http://stopedit.com.au/site/2011/12/150-pink-horses-for-salmat/</link>
		<comments>http://stopedit.com.au/site/2011/12/150-pink-horses-for-salmat/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 06:14:45 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://stopedit.com.au/site/?p=3457</guid>
		<description><![CDATA[As part of the on-going integrated campaign we created for Salmat, 150, 12 inch, 3 kilo pink horses have just arrived at our front door&#8230; Why&#8230;? The Trojan horse was the first example of a triumphant, intrusive campaign. I mean, who wouldn&#8217;t let a pink horse through their door&#8230;! www.salmat.com.au]]></description>
			<content:encoded><![CDATA[<p>As part of the on-going integrated campaign we created for Salmat, 150, 12 inch, 3 kilo pink horses have just arrived at our front door&#8230; Why&#8230;? The Trojan horse was the first example of a triumphant, intrusive campaign. I mean, who wouldn&#8217;t let a pink horse through their door&#8230;!</p>
<p><a href="http://www.salmat.com.au" target="_blank">www.salmat.com.au</a></p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/12/150-pink-horses-for-salmat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stop.Edit.Christmas Cards</title>
		<link>http://stopedit.com.au/site/2011/12/stop-edit-christmas-cards/</link>
		<comments>http://stopedit.com.au/site/2011/12/stop-edit-christmas-cards/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 04:11:29 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://stopedit.com.au/site/?p=3438</guid>
		<description><![CDATA[We commissioned illustrator Rohan Cain to create the artwork for our 2011 Stop.Edit.Christmas cards. The team is gearing up for sore hands and dry mouths from writing, licking and sticking&#8230;]]></description>
			<content:encoded><![CDATA[<p>We commissioned illustrator Rohan Cain to create the artwork for our 2011 Stop.Edit.Christmas cards. The team is gearing up for sore hands and dry mouths from writing, licking and sticking&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/12/stop-edit-christmas-cards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Medibank Health Solutions</title>
		<link>http://stopedit.com.au/site/2011/12/medibank-health-solutions/</link>
		<comments>http://stopedit.com.au/site/2011/12/medibank-health-solutions/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 03:26:09 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://stopedit.com.au/site/?p=3315</guid>
		<description><![CDATA[Medibank Health Solutions approached us to create a recruitment campaign aimed to drive doctors and nurses to their workplace health, immigration and travel clinics. As these roles are less intense then hospital or GP work, Medibank were looking for applicants who sought a more structured, less frantic career. Those who perhaps were new parents, studying, [...]]]></description>
			<content:encoded><![CDATA[<p>Medibank Health Solutions approached us to create a recruitment campaign aimed to drive doctors and nurses to their workplace health, immigration and travel clinics. As these roles are less intense then hospital or GP work, Medibank were looking for applicants who sought a more structured, less frantic career. Those who perhaps were new parents, studying, or closer to retiring. &#8216;Take back your everyday&#8217; is about regaining control of your career, not working weekends and not having to deal with the unexpected. The ads appeared online and in medical journals around Australia.</p>
<p><a title="Medibank Health Solutions" href="http://www.medibankheath.com.au" target="_blank">www.medibankheath.com.au</a></p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/12/medibank-health-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Louise Hawson &#8211; 52 Suburbs Around the World</title>
		<link>http://stopedit.com.au/site/2011/11/louise-hawson-52-suburbs-around-the-world/</link>
		<comments>http://stopedit.com.au/site/2011/11/louise-hawson-52-suburbs-around-the-world/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 01:43:21 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://stopedit.com.au/site/?p=3317</guid>
		<description><![CDATA[The studio is in the process of designing and building a new blog for photographer Louise Hawson&#8217;s &#8217;52 Suburbs Around the World&#8217;. Following her hugely successful 52 Suburbs of Sydney blog and book, she&#8217;s packing her bags and taking the project Worldwide. Once a week for a year she will photograph an &#8216;unfamous&#8217; suburb in [...]]]></description>
			<content:encoded><![CDATA[<p>The studio is in the process of designing and building a new blog for photographer Louise Hawson&#8217;s &#8217;52 Suburbs Around the World&#8217;. Following her hugely successful 52 Suburbs of Sydney blog and book, she&#8217;s packing her bags and taking the project Worldwide. Once a week for a year she will photograph an &#8216;unfamous&#8217; suburb in the world’s most famous cities and share it online.</p>
<p><a title="52 Suburbs" href="http://www.52suburbs.com" target="_blank">www.52suburbs.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/11/louise-hawson-52-suburbs-around-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Michael McGee</title>
		<link>http://stopedit.com.au/site/2011/11/michael-mcgee/</link>
		<comments>http://stopedit.com.au/site/2011/11/michael-mcgee/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 01:15:20 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://stopedit.com.au/site/?p=3159</guid>
		<description><![CDATA[We&#8217;ve just repositioned and rebranded McGee Consulting. M&#8217;Gee are business consulants to the creative industry, and we created a simple logo which plays on the phonetic nature of the owners name, plus marketing material and a website which illustrates the process driven approach of the business. www.mcgeeconsulting.com.au]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just repositioned and rebranded McGee Consulting. M&#8217;Gee are business consulants to the creative industry, and we created a simple logo which plays on the phonetic nature of the owners name, plus marketing material and a website which illustrates the process driven approach of the business.</p>
<p><a title="McGee" href="http://www.mcgeeconsulting.com.au" target="_blank">www.mcgeeconsulting.com.au</a></p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/11/michael-mcgee/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CBRE Industrial</title>
		<link>http://stopedit.com.au/site/2011/11/cbre-industrial/</link>
		<comments>http://stopedit.com.au/site/2011/11/cbre-industrial/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 22:34:58 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://stopedit.com.au/site/?p=3059</guid>
		<description><![CDATA[The studio was recently commissioned by our long-standing client CBRE to name, brand and market a new industrial development in Botany. The building (T2) has been designed by architects Michael Hesse &#38; Associates, and construction will commence later this year. We created the positioning, designed the brand mark, wrote the copy and directed location and [...]]]></description>
			<content:encoded><![CDATA[<p>The studio was recently commissioned by our long-standing client CBRE to name, brand and market a new industrial development in Botany. The building (T2) has been designed by architects Michael Hesse &amp; Associates, and construction will commence later this year. We created the positioning, designed the brand mark, wrote the copy and directed location and aerial photography. We&#8217;ve just received the A3 portrait, 24 page, multi-stock, singer sewn books&#8230;.happy days.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/11/cbre-industrial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Savills party</title>
		<link>http://stopedit.com.au/site/2011/11/savills-party/</link>
		<comments>http://stopedit.com.au/site/2011/11/savills-party/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 00:14:37 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What's new]]></category>

		<guid isPermaLink="false">http://www.stopedit.com.au/site/?p=3265</guid>
		<description><![CDATA[We went to our first client christmas party of the season last night. Big thanks to our friends at Savills for the sombrero and sangria(s)&#8230;]]></description>
			<content:encoded><![CDATA[<p>We went to our first client christmas party of the season last night. Big thanks to our friends at Savills for the sombrero and sangria(s)&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/11/savills-party/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strada Group</title>
		<link>http://stopedit.com.au/site/2011/11/strada-group/</link>
		<comments>http://stopedit.com.au/site/2011/11/strada-group/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 01:49:34 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://www.stopedit.com.au/site/?p=3249</guid>
		<description><![CDATA[We&#8217;ve just designed and produced the marketing material for Strada&#8217;s Office Fund Unit Trust. Established in 2005, Strada is an integrated property company focused on commercial property funds management and high-end residential property development. www.strada.com.au &#160;]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just designed and produced the marketing material for Strada&#8217;s Office Fund Unit Trust. Established in 2005, Strada is an integrated property company focused on commercial property funds management and high-end residential property development.</p>
<p><a title="Strada Group" href="http://www.strada.com.au" target="_blank">www.strada.com.au</a></p>

<a href='http://stopedit.com.au/site/2011/11/strada-group/strada1/' title='STRADA1'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/11/STRADA1-140x140.jpg" class="attachment-thumbnail" alt="STRADA1" title="STRADA1" /></a>
<a href='http://stopedit.com.au/site/2011/11/strada-group/strada2/' title='STRADA2'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/11/STRADA2-140x140.jpg" class="attachment-thumbnail" alt="STRADA2" title="STRADA2" /></a>
<a href='http://stopedit.com.au/site/2011/11/strada-group/strada3/' title='STRADA3'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/11/STRADA3-140x140.jpg" class="attachment-thumbnail" alt="STRADA3" title="STRADA3" /></a>

<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/11/strada-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Northward Capital</title>
		<link>http://stopedit.com.au/site/2011/11/northward-capital/</link>
		<comments>http://stopedit.com.au/site/2011/11/northward-capital/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 00:16:33 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://www.stopedit.com.au/site/?p=3197</guid>
		<description><![CDATA[We were recently engaged by boutique fund manager Northward Capital, to create an online and print campaign to raise brand awareness. The company has a multi-portfolio manager structure, with all members of the investment team playing an important role in stock selection and portfolio construction. To reflect this unique process, we built the campaign around multi-faceted [...]]]></description>
			<content:encoded><![CDATA[<p>We were recently engaged by boutique fund manager Northward Capital, to create an online and print campaign to raise brand awareness. The company has a multi-portfolio manager structure, with all members of the investment team playing an important role in stock selection and portfolio construction. To reflect this unique process, we built the campaign around multi-faceted perspectives that illustrate insight, vision and the selective nature of investing.</p>

<a href='http://stopedit.com.au/site/2011/11/northward-capital/northwood_1/' title='NORTHWOOD_1'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/11/NORTHWOOD_1-140x140.jpg" class="attachment-thumbnail" alt="NORTHWOOD_1" title="NORTHWOOD_1" /></a>
<a href='http://stopedit.com.au/site/2011/11/northward-capital/northwood_2-2/' title='NORTHWOOD_2'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/11/NORTHWOOD_2-140x140.jpg" class="attachment-thumbnail" alt="NORTHWOOD_2" title="NORTHWOOD_2" /></a>
<a href='http://stopedit.com.au/site/2011/11/northward-capital/northwood_4-2/' title='NORTHWOOD_4'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/11/NORTHWOOD_4-140x140.jpg" class="attachment-thumbnail" alt="NORTHWOOD_4" title="NORTHWOOD_4" /></a>

<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/11/northward-capital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>a1 Printmaster</title>
		<link>http://stopedit.com.au/site/2011/10/a1-printmaster/</link>
		<comments>http://stopedit.com.au/site/2011/10/a1-printmaster/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 05:10:18 +0000</pubDate>
		<dc:creator>lee</dc:creator>
				<category><![CDATA[What we're doing]]></category>

		<guid isPermaLink="false">http://stopedit.com.au/site/?p=3157</guid>
		<description><![CDATA[We&#8217;ve just repositioned and rebranded a1 Printmaster, our favourite Sydney printer. A simple logo, tactile website and lots of lovely printed pieces set the tone for Graham and Gavin&#8217;s positive, can do (tomorrow? easy mate, no problem) attitude. www.a1printmaster.com.au]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just repositioned and rebranded a1 Printmaster, our favourite Sydney printer. A simple logo, tactile website and lots of lovely printed pieces set the tone for Graham and Gavin&#8217;s positive, can do (tomorrow? easy mate, no problem) attitude.</p>
<p><a title="A1 Printmaster" href="http://www.a1printmaster.com.au" target="_blank">www.a1printmaster.com.au</a></p>

<a href='http://stopedit.com.au/site/2011/10/a1-printmaster/a1-printmaster1/' title='a1 logo'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/10/A1-PRINTMASTER1-140x140.jpg" class="attachment-thumbnail" alt="a1 logo" title="a1 logo" /></a>
<a href='http://stopedit.com.au/site/2011/10/a1-printmaster/a1-printmaster2/' title='a1 web'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/10/A1-PRINTMASTER2-140x140.jpg" class="attachment-thumbnail" alt="a1 web" title="a1 web" /></a>
<a href='http://stopedit.com.au/site/2011/10/a1-printmaster/a1-printmaster3/' title='a1 print'><img width="140" height="140" src="http://stopedit.com.au/site/wp-content/uploads/2011/10/A1-PRINTMASTER3-140x140.jpg" class="attachment-thumbnail" alt="a1 print" title="a1 print" /></a>

]]></content:encoded>
			<wfw:commentRss>http://stopedit.com.au/site/2011/10/a1-printmaster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

